Corporate Environmental & Sustainability Manager
Alshaima Alshayeb is a distinguished civil engineer and the founder of the Women Engineering Society in Saudi Arabia, with over 10 years of experience in project management and sustainable development. She holds a Master of Engineering in Concrete Technology from the University of Technology Sydney and a Bachelor of Engineering in Structural Engineering.
Currently serving as a Project Sustainability Officer at the National Housing Company, Alshaima leads initiatives that align with Saudi Arabia's Vision 2030, focusing on sustainable infrastructure and community development. Her leadership was instrumental in achieving the first Gold-level Mostadam Community Certificate in the country.
Alshaima is passionate about promoting diversity in engineering and empowering women to take on leadership roles within the industry. She has received several accolades, including the Outstanding Engineer Award from the Saudi Council of Engineers and the Arab Creativity Women's Award from the Ministry of Agriculture in Egypt.
In addition to her professional achievements, Alshaima is committed to continuous learning and development, having participated in various sustainability programs at the Massachusetts Institute of Technology (MIT). She is also an advocate for community engagement and knowledge-sharing, believing that collaboration is key to driving progress in engineering.
Fluent in Arabic and English, with intermediate proficiency in French, Alshaima actively contributes to various professional organizations, including the Saudi Sustainability Professionals and the Urban Heritage Association. Her dedication to excellence and innovation continues to inspire the next generation of engineers.
The presentation topic, titled ""AI - Prompt Engineering," explores the art and science of crafting effective prompts to maximize the accuracy and relevance of AI-generated outputs. It delves into: Understanding Prompt Engineering: The principles of defining roles, tasks, and expected formats for AI guidance. Components of Effective Prompts: Highlighting the importance of specificity, clarity, context, tone, and audience awareness. Addressing Ethics and Challenges: Ensuring data privacy, adherence to ethical standards, and overcoming ethical dilemmas. Practical Frameworks: Introducing and applying RTF (Role, Task, Format) and CREATE (Character, Request, Examples, Adjustments, Types, Evaluation) formulas for effective AI interactions. This session is designed to provide hands-on practice, real-world examples, and actionable techniques for leveraging AI in project management and beyond.
Project success isn’t just built on timelines and tasks, it’s shaped by culture, compliance, and context. This masterclass explores how fire safety, civil engineering leadership, and experience-driven culture combine to redefine process excellence. Learn how to integrate safety, sustainability, and stakeholder experience into your project practices for resilient, responsible delivery.