With over 15 years of experience in business development, supply chain operations, and category planning, I am a passionate and strategic leader who thrives on creating value and solving complex problems in the industrial sectors. As the Director of Business Development at MEXT, I work with the help of a talented team to develop and implement disruptive strategies that leverage cutting-edge technologies, such as AI, data governance and IoT, to transform the industry in MENA region and enhance customer satisfaction.

 As the Director of Joint Procurement Platform at MESS, I partner with over 250 metal and over 100 non-metal companies to negotiate and secure optimal contracts and deals, resulting in significant cost savings, improved efficiency, and increased competitiveness. The projects I'm involved in Joint Procurement Platform includes Spend Analytics, AI supported collaboration tools and ecosystem building with different stakeholders.

 I have also successfully managed and executed multiple, international, large-scale projects and campaigns as the Category Planning and Activation Manager at MondelÄ“z International, where I applied my skills in customer management, pricing strategies, logistics management, operations management, and data analysis to optimize the performance and profitability of various product categories. I hold two prestigious certifications from Harvard Business School Online in Disruptive Strategy and Negotiation Mastery, which have equipped me with the latest insights and best practices in these fields. I am driven by a mission to foster innovation and collaboration across different stakeholders and markets, and to contribute to the sustainable and inclusive growth of the industrial sectors I'm involved.