Alaa Zeitoun

Alaa Zeitoun

Strategy Advisor at Zeitoun Advisory

Organizational transformation and operational excellence expert with global expertise in strategy execution, portfolio, program, and project management. Successfully executing complex global mega infrastructure, IT, and manufacturing strategies, while directing leadership education, research activities, and curricula of institutions worldwide.

12:30 pm - 1:00 pm
Jeddah B

Empowering Future Leaders: Transformative Approaches to Project Management Development

9:15 am - 9:45 am
Technical Session Room B

Fire Talk- TECHINCAL TRACK: Empowering Future Leaders: Transformative Approaches to Project Management Development

This high-energy, no-fluff Fire Talk brings together industry experts to tackle the future of project management through sharp, to-the-point insights. We’ll explore global excellence, social impact, talent development, women’s leadership, and strategic transformation—all in a fast-paced, interactive format.

9:00 am - 12:00 pm
Room 2 - Mecca Meeting Room

Presentation- MASTERCLASS: Beyond Delivery: Integrating Culture, Compliance & Control in Project Environments

Project success isn’t just built on timelines and tasks, it’s shaped by culture, compliance, and context. This masterclass explores how fire safety, civil engineering leadership, and experience-driven culture combine to redefine process excellence. Learn how to integrate safety, sustainability, and stakeholder experience into your project practices for resilient, responsible delivery.